E-commerce Digital Marketing Plan

The E-commerce Digital Marketing Plan by ECOM DIGITECH is designed to help online stores improve product visibility, attract relevant shoppers and optimise their digital marketing performance.

What’s Included?

1. E-Commerce SEO

• E-commerce website SEO audit
• Keyword research for products and categories
• Product and category page SEO recommendations
• Meta title and meta description optimisation
• URL and heading structure review
• Internal linking recommendations
• Technical SEO and indexing checks
• Google Search Console monitoring

2. Product & Category Optimisation

• Product title and description optimisation guidance
• Category page content recommendations
• Image alt text optimisation
• Product schema and structured data review
• Product URL and navigation review
• Duplicate content and canonical checks, where applicable

3. Social Media Marketing

• Facebook and Instagram marketing
• Up to 100 creative posts per month
• Up to 10 UGC reels & Shorts per month using supplied or agreed content assets
• Product promotions and offer creatives
• Captions, hashtags and content planning
• Posting and scheduling
• Monthly content performance review

4. Meta Ads Management

• Facebook and Instagram campaign setup
• Product sales and catalogue campaign guidance
• Audience and retargeting strategy
• Creative and ad copy recommendations
• Campaign monitoring and optimisation
• Conversion tracking review, where technically supported

5. Google Ads Management

• Google Ads account and campaign review
• Search and Shopping campaign setup or optimisation, where eligible
• Keyword and audience research
• Product feed and Merchant Center guidance
• Remarketing strategy, where supported
• Conversion tracking review
• Monthly campaign performance analysis

6. Conversion Rate Optimisation

• Product page usability review
• Shopping journey and checkout recommendations
• Call-to-action and trust element suggestions
• Cart abandonment improvement recommendations
• Mobile shopping experience review
• Basic conversion funnel analysis, where data is available

7. Analytics & Reporting

• Google Analytics 4 and Search Console review
• Campaign clicks, traffic and conversion analysis
• Product and category performance review, where data is available
• Monthly marketing activity report
• Recommendations for the next month’s strategy

Special Offer Pricing

Regular Price: ₹59,999 per month

Offer Price: ₹49,999 per month

You Save ₹10,000 – Approximately 16.7% OFF

GST extra, if applicable.

Important Terms & Conditions

• Google Ads and Meta Ads budgets are separate from the service fee.
• E-commerce platform subscriptions, payment gateway fees, marketplace commissions, third-party tools and product feed software are extra.
• Product photography, professional video shoots, influencer fees, extensive product uploading and website development are excluded unless agreed separately.
• Final monthly deliverables depend on the size of the catalogue, website platform and campaign requirements.
• Sales, ROAS, rankings and conversion results are not guaranteed.
• Monthly billing and cancellation terms will be confirmed in the quotation.

Build your online store’s visibility and marketing performance with ECOM DIGITECH.

Grow Digitally. Sell Globally.